AOP 105
MarketingSales

Validate, Price and Sell

From Offer to Pipeline

The line between a job and a business is a paying client. Turn capability into a priced, outcome led offer, validate it with real prospects, and launch a repeatable sales pipeline.

Course banner 105 AOP 105 course banner
Course Overview

What this course is

Capability does not pay. Clients do. AOP 105 is four days of turning what you can do into what someone will buy: a priced, outcome led one page offer, validated in structured conversations with real prospects, not friends, then pushed into a live pipeline through a personalised four touch outreach sequence.

The labs run on your real offer and real prospects; the outreach is drafted, approved and sent live in class, and the course is assessed on the evidence: your offer and validation log as a project, and your pipeline defended in an oral review. Participants without an offer of their own work the method on the Brightleaf reference business as the worked demonstration.

Who It Is For

The intended participant

Founders, freelancers, and operators with a working capability who have not yet converted it into consistent, qualified sales conversations.

  • Entry requirements: none. Basic computer literacy and a personal laptop.
  • No business yet? You build on Brightleaf Bookkeeping, the fully prepared reference business in the course starter pack.
  • Software: free tier platform accounts as required by the course, set up before Day 1 via joining instructions.
Learning Outcomes

What you will learn

On completion, participants can:

  • Define a minimum viable offer priced on outcomes rather than hours
  • Pre validate an offer through structured conversations with real prospects and log the signals
  • Build a targeted prospect list using ideal customer profile filters in Apollo
  • Design and launch a personalised four touch outreach sequence
  • Run a pipeline tracker, qualify replies honestly, and book real sales conversations
Course Outline

The 4 days, hour by hour honest

DayThemeContentHours
Day 1The minimum viable offerOutcome led offers, pricing on value, the one page offer, and the first client shortlist.8 hrs
Day 2Pre validationStructured validation conversations with real prospects, signal logging, and the go or refine decision.8 hrs
Day 3Building the pipelineGo-to-market for a small operation, ideal customer profiles, and a targeted Apollo list of around 25 prospects.8 hrs
Day 4The sales motionThe four touch sequence launched live, objection handling, qualification, and pipeline review.8 hrs

Of 26 contact hours: 11 instructor led classroom, 11 practical hands on, and 4 assessment, plus 6 hours of scheduled breaks across the course. No asynchronous or self directed hours: every hour is facilitated.

What You Will Build

You leave with working assets

  • A priced one page offer
  • A validation log of at least five real prospect conversations
  • A launched four touch sequence with a populated pipeline tracker and at least one booked conversation
Assessment

How you are assessed

Project

Offer and validation log, 2 hours. The priced offer and evidence of real validation conversations, assessed against published criteria.

Oral Interview

Pipeline review, 2 hours. The live pipeline walked through and every qualification decision defended.

Completion requires attendance of at least 75 percent, every deliverable gate met, and a pass in each declared assessment mode at a 70 percent threshold. A Certificate of Completion is issued by Future Edge Institute.
Certificate FEI Sample Certificate of Completion

What you earn

On completion you receive a Certificate of Completion issued by Future Edge Institute. It is awarded on evidence, not attendance: every deliverable gate met, and a pass in each declared assessment at the 70 percent threshold, with a minimum of 75 percent attendance.

That means the certificate records something you built and demonstrated, in front of an assessor, rather than a seat you occupied.

Intakes

Upcoming intakes

Intake dates for this course are confirmed at enquiry. We run small cohorts and schedule them around confirmed demand, so tell us which course you are interested in and we will come back with the next available dates, including weekday and weekend options.

Ask about the next intake
For Teams

Running this for a team?

Any course in the series can be delivered privately for your people, at your office or our venue, on consecutive days or spread one day per week around operations.

01

Built on your own processes

Exercises are rebuilt around your workflows, tools and data, so what your team produces in class is usable the following morning.

02

Scheduled around operations

Consecutive days when you can spare the team, or one day per week when you cannot.

03

Evidence for leadership

Assessed outcomes and a capability report showing exactly what your team can now operate.

Private runs for your team

We scope corporate engagements with a short discovery session before proposing anything.

See corporate training
Fees and Funding

Straight answers on fees

This is a premium commercial programme; fees and intake dates are shared on enquiry. Future Edge Institute is working on obtaining its licence as a Registered Training Provider from SkillsFuture Singapore (SSG). Until registration is granted, this course is not eligible for SkillsFuture Credit or other government subsidies.

The full pathway

Organisations see the strongest results running the Adoption Series in sequence: AI for Leaders creates the mandate and the roadmap, AI at Work equips the teams who deliver it. Individuals who want to go further progress into The AI Operator Professional Series, where they build AI agents, knowledge bases and business automations of their own. The Adoption Series teaches organisations to use AI. The Operator Series teaches individuals to run it.

Enquire

Ready to build, not just learn about it?

Tell us you are interested in AOP 105 and we will come back within one working day with fees, upcoming intake dates and anything else you need to decide.